Case Study III
CRITICAL EYE HOME INSPECTIONS
- Website Development
- Copywriting for Multiple Client Thank You Letters
To develop a new website that creates a totally different perception of the company by targeting specific demographics. The old site was dated and did not appeal to the people who would pick up the phone to call and book an appointment.
Start fresh. For this small business we developed a WordPress site that the owner could easily update themselves. The sites architecture was created to maximum ease of navigation for the visitor. Vibrant colors and carefully selected photographs brighten up the homepage. And the initiative programming automatically adjusts according to the device the visitor is using, be it smartphone, tablet or computer. Additionally a set of four letters were composed to be automatically sent to clients at a predetermined amount of time after service.